A greens powder is not a vegetable replacement. It's a concentrated multivitamin with a marketing budget. Read the ingredient-order column before the Instagram testimonial.
Greens-powder marketing as a category has drawn real scrutiny for how far its health claims run ahead of the evidence behind them, with journalists and consumer-protection attorneys questioning energy, digestion, immune, and cognitive claims made industry-wide (Boston Globe). We're not naming any specific brand's conduct as fraudulent here, that's not documented for any single product on this list. We're flagging that the whole category's marketing claims are under real scrutiny, which is exactly why the label, not the marketing copy, is where you should be looking.
The FTC has separately said supplement marketers need "competent and reliable scientific evidence" before making health claims, and its enforcement across the category has produced more than $370 million in settlements over the past decade (FTC).
Nine ingredients, every one with its own milligram amount printed, no "Greens Blend" bucket hiding the mix. Costs less than the category leader for a shorter, more checkable list.
70+ ingredients listed under one combined blend weight. Under FDA's proprietary-blend rule, the brand only has to disclose the total weight of the whole blend, not per-ingredient amounts (21 CFR 101.36). With that many ingredients sharing one weight, most of them are almost certainly present in amounts too small to do anything, which is legal and also the entire trick.
Read the mg-per-ingredient column before the testimonial. If a greens powder lists a "blend" instead of individual amounts, you're paying for the idea of 70 superfoods, not a checkable dose of any of them. Fight us in the comments if your favorite tub actually discloses.